Overview

As part of an effort to modernize Drip’s app experience, I led UX explorations to overhaul its information architecture and layout patterns. The project focused on simplifying navigation, creating visual consistency, and improving overall usability across key customer touchpoints. By rethinking how users move through the app, we established a clearer, more intuitive structure that supports both new and advanced workflows.

Problem

As Drip’s product expanded, the app’s navigation and page header system had become increasingly fragmented. Icons lacked a cohesive visual language, layouts varied from page to page, and users often described the interface as “cluttered”or “hard to read.” These inconsistencies eroded confidence and made the product feel more complicated than it actually was.

The goal of this project was to rethink how users move through Drip—to create a structure that felt predictable, polished, and aligned with the rest of our design system.

Challenges

The existing navigation presented several key pain points:

• Inconsistent icon styles that created visual noise and made scanning difficult.

• Unclear hierarchy between top-level sections and nested items.

• Irregular layouts in headers and sidebars, which led to user disorientation.

• A general lack of scalability, making it difficult to introduce new features or reorganize existing ones.

  
  

These issues added friction to everyday tasks and contributed to a steady stream of support tickets from users unsure where to find specific functionality.